2) You have to choose appropriate key words or phrases for each page. For instance, although this page is part of the Small Business: Canada site, that's not one of the key phrases I've chosen for search engine optimization. Many more people search for the term "effective search engine optimization" than for "effectively optimizing for search engines". You have to study and find out which key words or phrases are more popular than others. Than after you will be able to make a list of keywords.
3) You should give an appropriate title to each page that includes the key words or phrase at least once. I so often see sites that use the name of their business as the title of all their pages. Is every page of their site about their business? Probably but chances are really low that people will be searching for their business' name!
4) Some search engines actually use description in the search engine results pages that people will be reading, so make sure that the meta description is as appealing as possible. To make appealing your web page you have to put the key words or phrase that you've chosen in the page's title tag, meta keywords, and meta description. .
5) Keep in mind that your chosen key words or phrase is repeated wisely all through the content of the page. You don't want to carry too far it, otherwise your page may be rejected as spam, but you need to repeat it enough times that the search engine's Robert will consider the phrase relevant.
For effective search engine optimization just apply these five basic rules of search engine optimization. These five basic rules will give your web pages a much better chance of showing up on results.