If you¡¯re not on that first page of search results, you¡¯re not visible.So, refine your keyword choices to specific, tightlydefined concepts around which you can build a high-quality, optimized page.Google fulfills over 55 billion searches a year. 1Success is less about meeting the competitive standard of hot keywords than it is about becoming a hot site in a smaller niche.The only meaningful test of keywords and your page¡¯s optimization is performance. 1Fortunately, Google makes performance easy to track through the PageRank display in the Google browser window and, of course, the search results pages.Everyone wants to succeed in the businesses represented by hot keywords - the most-searched words ¡ª because that¡¯s where the highest traffic flows. 1A small niche in Google still represents thousands or millions of searches, and that many potential visitors and customers. 1Your traffic logs also serve as indicators of the success of your optimization efforts.However,rising to the top of competitive search pages is sometimes impossible.
Carrying through the idea that site optimization begins at the beginning, the first SEO step is to register your site¡¯s domain.The relevance factor in the domain name isn¡¯t about making it easy for visitors to remember you, although that doesn¡¯t hurt.The domain name should be chosen with an eye to the keywords around which your site is, or will be,constructed.For most businesses, the domain name should convey the subject at hand.Ideally, the domain actually contains core keywords. 1You should choose a domain name that contains your keyword(s) for the Google spider, which looks hard at domains as indicators of relevance.If you own technology or a business model as groundbreaking and earth-shaking as each of these companies deploys, you can get cute with the domain name, too. You should probably ignore gigantic success stories Yahoo!, eBay, Amazon, and Google, whose domain names (and company names) have little contextual meaning.
The spider¡¯s needs in this matter outweigh your visitors¡¯ needs.Google recommends against registering domains containing misspellings of popular Web destinations, such as goggle.com, ebray.com, or yagoo.com.Although it¡¯s better to have a perfect domain name as a .com than another extension, Google¡¯s spider treats .net, .org, .biz, and other domain extensions the same as the .com extension. In fact, Google threatens expulsion from the index for attempting to lure visitors in this manner.
seo is constantly changing science and demands skills and practice as explained in seo services and on the italian language optimization side in
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