So how would a business benefit from blogging?
For one, blogging allows a quick way to hear from your customers. What used to take weeks and many thousands of dollars through market research can now be accomplished for a fraction of the time and money. That¡¯s not to say market research doesn¡¯t have its place because it certainly does, but now we have a compelling new tool. Business blogs allow a new dynamic in the way companies communicate with customers and visa versa.
Improving your search engine rank is another reason to start blogging. Search engines favor sites which ¡°live¡±. A site which is continually growing and which contains consistent content is going to rank higher because of its perceived relevancy. If a wedding planner put up a blog where topics related to weddings (and all the other associated words) then the whole site would benefit from a high relevancy score on Google, Yahoo!, and MSN.
Another reason is to show credibility and availability. A site which allows customer feedback is saying that it believes in its own product or service. We¡¯ve seen examples of executives blogging on a daily basis and the enormous positive customer response which takes place ¨C people are so shocked that C level principals would get engaged to that level.
The only drawback is the time it takes but in our experience it¡¯s well worth the investment!
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